If you are a lover of Italian fashion you can’t miss this unique and exclusive experience!
A famous Italian denim brand will open it’s flagship store in Milan city center, allowing you to create your own tailor made premium quality jeans.
A unique experience for anyone looking to get the best quality jeans made to measure.
Meet your expert tailor and become the designer: choose the denim and the details of your unique piece.
This Custom experience stands on personalization, sustainability, technology, and Made in Italy.
Your custom pair of jeans are ethical, biodegradable, and compostable.
It’s the first micro-factory in Italy of made-to-measure jeans and washed by artisanal experts.
Thanks to the latest innovations and patents in textile such as Coreva, the bio-stretch fabric made with natural rubber, you can have the first 100% biodegradable and compostable jeans in the world.
The customization of the jeans foresees the choice of fabric, a wash or laser treatment as well as details such as buttons, rivets, thread color, back patch and embroideries.
This is not only the first custom jeans micro-factory, it’s a place where we can express our ideologies in social and climate sustainability, it's where we promote consuming less but consuming better with the objective of transmitting the ideal of conscientious consumption.
This experience will also allow you to see the production from behind the scene.
Terms & Conditions: